Developing stylish and discreet reflective garments is possible with 3M’s latest innovation.
The global science company launched a new high-performance reflective material for activewear designers. Dubbed C790 Carbon Black Stretch Transfer Film, the new reflective material is versatile and provides durability for wearers regardless of their physical activity.
“Designers of active apparel no longer have to compromise when they want a high performing, on-trend reflective material, said 3M global market development manager Ryan Gallagher. “C790 carbon black transfer film is the deepest black and highest stretch reflective material we’ve ever made, meaning designers now have a single material that can blend in, stand out and move with any active pursuit or dynamic lifestyle.”
In the daytime, the film is a deep black-colored material that isn’t visible on clothing. When illuminated at night though, the film delivers reflective brightness that’s durable through wear or washing. Due to its low-temp bonding capability, it can also adhere to many fabrics without causing damage.
Unlike other colorized-silver reflective materials, 3M’s carbon black technology makes the color permanent to the material’s composition. The technology also heightens visibility in low-light conditions, since it helps provide off-angle brightness. With its adhering and brightness capabilities, the film can accommodate many applications on apparel worn for cycling, motorsports, running and training.
Over the past few years, 3M has witnessed an increase in sales, as consumers pursue different types of exercise, including night runs. Since pedestrian accidents remain common, 3M’s materials remain a core component of keeping consumers safe while they workout in low-visibility environments.
Under Armour is jumping on the subscription box bandwagon and fulfilling the call for consumers who desire a monthly—or semi-monthly—activewear fix.Read more
Pakistan’s Punjab University has signed a memorandum of understanding to provide newly invented disease-resistant cotton seed to farmers in the country through seven multinational companies nationwide.Read more
FedEx Corp. has acquired Northwest Research Inc., a specialist in inventory research and management.Read more
Stitch Fix, which uses data analytics and personal stylists to offer curated apparel subscription boxes, has filed for an initial public offering.Read more
Rue21 named a new interim CEO and reorganized its board, while Céline's creative director is allegedly leaving the company.Read more
The apparel supply chain is emerging from the dark ages with on-demand manufacturing, data analytics and the digitization of the inspection process—and start-ups are leading the way.Read more
The U.S. Commerce Department has initiated antidumping duty investigations to determine whether imports of polyethylene terephthalate, known as PET, resin from Brazil, Indonesia, South Korea, Pakistan and Taiwan are being dumped in the U.S.Read more