Nanotex Wants to Help Clothing Live Longer

Print Friendly, PDF & Email
Target enlisted Nanotex for Cat & Jack
Photo: Target’s Cat & Jack line

As factories crank out cheaper, faster fashion, clothing quality tends to dip—and Nanotex wants to fix that.

The Crypton-owned company introduced its patented Durable Wear technology for apparel Wednesday, which it claims modifies fabric at the molecular level to make it stronger and more resistant to wear and tear.

“At Nanotex, we are continually researching how science and technology can enhance fabrics so our brand partners have new ways to compete in the marketplace,” explained Randy Rubin, chief executive officer, noting that retailers have been approaching the company for help in extending the life of apparel, particularly in childrenswear.

That’s why the technology debuted in a small way in July at Target, as part of the chain’s new Cat & Jack line of kids’ clothing. Nanotex Durable Wear fit with its trademarked “Tough Cotton,” a cotton-and-spandex blend that gets stronger with every wash. Durable Wear is incorporated in two of the line’s pants styles for boys, which feature reinforced knees and retail for $14.99.

Now that it’s proving popular with consumers, the company is making the technology available to more apparel makers.

In addition to Target, the nanotechnology-based firm’s brand partners include J.C. Penney, Gymboree, Under Armour and Cotton Inc., among others, and its product portfolio comprises Resists Spills, Releases Stains, Neutralizer and Coolest Comfort.

Earlier this month, Nanotex and Cotton Inc. announced Dry Inside for cotton apparel. This moisture-wicking technology eliminates dampness and chafing in 100 percent cotton clothing, maintaining the garment’s comfort capabilities.

Related Article
This New LeaderBoard Highlights Which Retail Software is the Best

Recent News

VF Scores Revenue Gains but New Tax Act Leads to Charge on Offshore Earnings

VF Corp. said it will reinvest roughly $100 million back into its business to make it more agile and consumer focused, even while dealing with implications of the new Tax Act on its multinational operations.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

New Shoe Brands Tap into Private Label, Customization and Social Causes

There are many ways to create newness in footwear, and new brands—including some familiar names—introduced new collections and novel business models at FN Platform this week.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more