As factories crank out cheaper, faster fashion, clothing quality tends to dip—and Nanotex wants to fix that.
The Crypton-owned company introduced its patented Durable Wear technology for apparel Wednesday, which it claims modifies fabric at the molecular level to make it stronger and more resistant to wear and tear.
“At Nanotex, we are continually researching how science and technology can enhance fabrics so our brand partners have new ways to compete in the marketplace,” explained Randy Rubin, chief executive officer, noting that retailers have been approaching the company for help in extending the life of apparel, particularly in childrenswear.
That’s why the technology debuted in a small way in July at Target, as part of the chain’s new Cat & Jack line of kids’ clothing. Nanotex Durable Wear fit with its trademarked “Tough Cotton,” a cotton-and-spandex blend that gets stronger with every wash. Durable Wear is incorporated in two of the line’s pants styles for boys, which feature reinforced knees and retail for $14.99.
Now that it’s proving popular with consumers, the company is making the technology available to more apparel makers.
In addition to Target, the nanotechnology-based firm’s brand partners include J.C. Penney, Gymboree, Under Armour and Cotton Inc., among others, and its product portfolio comprises Resists Spills, Releases Stains, Neutralizer and Coolest Comfort.
Earlier this month, Nanotex and Cotton Inc. announced Dry Inside for cotton apparel. This moisture-wicking technology eliminates dampness and chafing in 100 percent cotton clothing, maintaining the garment’s comfort capabilities.
This week the apparel industry dabbled in new fashion technologies, discussed venture capital trends and debated about the survival of America’s department stores.Read more
Invista’s Apparel and Advanced Textiles business is at a crossroads.Read more
U.S. longshoremen are calling out bi-state entities and state port authorities for neglecting shipping labor issues.Read more
Retailers push forward with existing strategies to streamline and reduce promotions, as they focus on ways to capitalize on their online sales successes.Read more
Céline tapped Berluti executive Séverine Merle as its new CEO, meanwhile Puma named Bob Philion as its new Puma North America president.Read more
JC Penney is trimming down to focus on creating physical stores that can compete in a digital world.Read more
Depending on which country you ask, Donald Trump’s moves on trade could either be a huge boon to business or quite the opposite.Read more