Nanotex Wants to Help Clothing Live Longer

Target enlisted Nanotex for Cat & Jack
Photo: Target’s Cat & Jack line

As factories crank out cheaper, faster fashion, clothing quality tends to dip—and Nanotex wants to fix that.

The Crypton-owned company introduced its patented Durable Wear technology for apparel Wednesday, which it claims modifies fabric at the molecular level to make it stronger and more resistant to wear and tear.

“At Nanotex, we are continually researching how science and technology can enhance fabrics so our brand partners have new ways to compete in the marketplace,” explained Randy Rubin, chief executive officer, noting that retailers have been approaching the company for help in extending the life of apparel, particularly in childrenswear.

That’s why the technology debuted in a small way in July at Target, as part of the chain’s new Cat & Jack line of kids’ clothing. Nanotex Durable Wear fit with its trademarked “Tough Cotton,” a cotton-and-spandex blend that gets stronger with every wash. Durable Wear is incorporated in two of the line’s pants styles for boys, which feature reinforced knees and retail for $14.99.

Now that it’s proving popular with consumers, the company is making the technology available to more apparel makers.

In addition to Target, the nanotechnology-based firm’s brand partners include J.C. Penney, Gymboree, Under Armour and Cotton Inc., among others, and its product portfolio comprises Resists Spills, Releases Stains, Neutralizer and Coolest Comfort.

Earlier this month, Nanotex and Cotton Inc. announced Dry Inside for cotton apparel. This moisture-wicking technology eliminates dampness and chafing in 100 percent cotton clothing, maintaining the garment’s comfort capabilities.


Recent News

Textile Trends to Channel Non-Traditional Beauty for Autumn/Winter 2018-19

Fashion can’t escape what’s happening in the world whether it wants to or not, and for the Autumn/Winter 2018-19 season, textiles will look to balance all that’s been upended.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Bangladesh Moves to Ease Congestion at Chittagong Port After Two-Week Delays

The Chittagong Port Authority has taken steps to alleviate the congestion situation at Bangladesh’s top port, but no comprehensive plan is in the works to fix what has been a long-term logistical problem.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Egypt’s Cotton Industry Gets $1.72 Million Injection

Looking to boost cotton quality and exports, Egypt’s Ministry of Trade and Industry has signed a cooperation protocol with United Nations Industrial Development Organization (UNIDO) and the Italian Development Cooperation.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more