As factories crank out cheaper, faster fashion, clothing quality tends to dip—and Nanotex wants to fix that.
The Crypton-owned company introduced its patented Durable Wear technology for apparel Wednesday, which it claims modifies fabric at the molecular level to make it stronger and more resistant to wear and tear.
“At Nanotex, we are continually researching how science and technology can enhance fabrics so our brand partners have new ways to compete in the marketplace,” explained Randy Rubin, chief executive officer, noting that retailers have been approaching the company for help in extending the life of apparel, particularly in childrenswear.
That’s why the technology debuted in a small way in July at Target, as part of the chain’s new Cat & Jack line of kids’ clothing. Nanotex Durable Wear fit with its trademarked “Tough Cotton,” a cotton-and-spandex blend that gets stronger with every wash. Durable Wear is incorporated in two of the line’s pants styles for boys, which feature reinforced knees and retail for $14.99.
Now that it’s proving popular with consumers, the company is making the technology available to more apparel makers.
In addition to Target, the nanotechnology-based firm’s brand partners include J.C. Penney, Gymboree, Under Armour and Cotton Inc., among others, and its product portfolio comprises Resists Spills, Releases Stains, Neutralizer and Coolest Comfort.
Earlier this month, Nanotex and Cotton Inc. announced Dry Inside for cotton apparel. This moisture-wicking technology eliminates dampness and chafing in 100 percent cotton clothing, maintaining the garment’s comfort capabilities.
It seems the Indian government is stuck between a rock–complying with global trade rules and its overall tax structure –and a hard place–supporting its apparel and textile industry.Read more
Retail executives looking to boost sales need to re-evaluate every aspect of their businesses with women, new wealth and the web in mind.Read more
Macy's Inc.'s group VP and creative director Nicole Fischelis is leaving, plus Under Armour named Ryan Drew as its new head of footwear.Read more
Companies sourcing in Mexico will very soon be facing labor costs that are 10 percent higher.Read more
The North American Free Trade Negotiations have turned into a blame game about which party is doing the most to damage the deal. Needless to say, little progress seems to have been made at the fifth round of negotiations that wrapped in Mexico City Tuesday.Read more